For Non-Technical Entrepreneurs.


Your ideas will build a successful software company that generates lasting wealth and opens new opportunities— And you don't need to be a Techie, to do it!

Download the free book today and start creating the future you’ve always envisioned!

Sailing a Software Company, non technical treasure map to creating software

Navigate Your Vision to Reality with a Non-Technical Entrepreneur’s Compass for Great Software

By learning to measure what matters and use this framework as a compass, you’ll transform your vision into a product that delivers measurable value.

With this approach, creating great software becomes not only possible but simpler than ever.

Auto-Pilot: Guiding Your Team Through Any Storm

... In the ever-changing seas of software development, navigating challenges like security threats, inefficiencies, and shifting priorities can feel overwhelming. With DevSecOps Auto-Pilot systems, you gain a reliable compass to steer your team effortlessly through any storm. These systems provide automated, secure, and streamlined processes, allowing your team to focus on innovation while ensuring smooth sailing. ...

Stay on Course with Automation:
DevSecOps Auto-Pilot automates pipelines and workflows, ensuring consistency and reliability even in turbulent times.

Fortify Your Ship with Security:
Built-in DoD/HIPAA-level security protects your intellectual property and assets, giving you peace of mind.

Navigate Faster, Smarter:
Streamlined processes eliminate inefficiencies, reducing deployment times and accelerating delivery of valuable features.

Reduce Costs, Maximize ROI:
Optimize your infrastructure to save money while enabling your team to achieve more with fewer resources.

Empower Your Crew to Innovate:
Free your team from manual, repetitive tasks, allowing them to focus on creating features that drive your vision forward.

Sailing Your Ideas into Assets: An End-to-End Process for Success

Transforming an idea into a functional, valuable software product is like sailing a ship to uncharted lands. With our end-to-end process, you’ll have the tools, guidance, and crew to navigate every stage with confidence. From designing mockups to delivering tested, demo-ready content, we’ll ensure your vision becomes reality—seamlessly and efficiently.

Functional Mockups with the Cartographer

Plan your journey by creating detailed, user-focused functional mockups that act as a blueprint for development. These mockups set the foundation for a streamlined and purpose-driven process.

Set Course with the Helmsman

Establish the direction with clear goals and onboard your team with efficient processes. Crew training ensures everyone, from developers to automated systems, is aligned and ready to execute.

Swashbucklers and Automation

Your developers, or swashbucklers, build the features while automated testing acts as a vigilant lookout, catching issues before they become problems.

Demo-Ready with the Quartermaster

The quartermaster ensures all deliverables are tested, polished, and demo-ready, confirming that your software not only works but showcases its value effectively to stakeholders.

From Training Champions to Building World-Class Software: A Testimonial from a World-Famous Olympic Trainer

Discover how a renowned Olympic trainer transformed decades of elite training expertise into groundbreaking software that’s now recognized worldwide. By leveraging our streamlined development process, secure infrastructure, and end-to-end guidance, he turned his vision into a powerful, scalable product—empowering coaches and athletes globally. This is a story of innovation, focus, and the right support system to bring an idea to life.

That's Not All... Master the Art of Building a Crew That Delivers

Learn how to identify, hire, and retain the right people for your software journey. This book provides actionable insights into recognizing top talent, defining clear roles, and fostering a culture of innovation. Whether you're hiring developers, designers, or product managers, you’ll understand how to assemble a crew that works cohesively to bring your vision to life.

Current Keeps You Moving

Hiring isn’t just something you do in a crisis—it’s a constant, proactive process. Every team member should contribute to onboarding documentation, ensuring they can “replace themselves” when the time comes. This forward-thinking approach turns hiring into a seamless process, not a hurricane scramble.

High Seas, Same Process

Whether it’s a crunch week or the captain’s on vacation, onboarding should be so seamless that new hires can immediately contribute. This happens through well-documented processes that eliminate gatekeeping and ensure no one is left adrift.

Map for New Crew

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Scale, Not Survival

Training isn’t a chore; it’s part of scaling successfully. When training becomes an everyday practice, you prepare for growth without the stress. By embedding training into your SDLC, your team is always ready to expand—even in rough seas.

Boutique Services for Software Success

At Software Movers, we offer tailored solutions to meet your business’s unique needs. From securing and optimizing your team’s workflow to implementing the latest development practices, and even fully managing your software assets, we provide services designed to help you achieve streamlined efficiency and measurable results. Choose the plan that fits your vision, and let us do the heavy lifting.

Sail Plan

Everything you need to DIY

Most Loved!

Destination Plan

We go with you

Flagship Package

We do it for you

Voices from the Helm: How Our Process Transformed Their Journey

Hear directly from industry leaders and entrepreneurs who’ve turned their visions into reality with the principles and strategies outlined in Sailing a Software Company. From scaling teams to creating world-class software, these testimonials showcase the transformative impact of our approach.

5/5

His ability to see both sides of a solution approach leaves him with the a unique trait of not being entrenched in a particular ideology. As such, when he speaks, people listen. He is the glue in DevSecOps

Anupam Gupta

5/5

.Joshua is an extremely creative software developer. His creative approach to solving complex business requirements has been extremely valuable to our growth and reputation in our marketplace.

Neils Anderson

5/5

... continues to be a valuable resource and my "Go To" for application development. They handle customers very well and can work with individuals at all levels of the company.

Brandon Manley

We Give You Our Word

At Software Movers, we stand by our commitment to your success. When you partner with us, you’re not just getting tools or processes—you’re gaining a dedicated ally in transforming your ideas into valuable assets. We promise to make you more secure, efficient, and empowered to sail into the future. Your goals become our goals, and we’ll navigate every challenge together. That’s our word.

Navigating Your Software Journey

Below are answers to some of the most common questions entrepreneurs have about scaling their software company and building great software. These insights are based on the principles outlined in Sailing a Software Company.

Q

Why is documenting processes so important for hiring?

A

Documentation ensures your team is always prepared to onboard new hires efficiently, even during busy or stressful periods. A well-maintained internal WIKI acts as a map, helping new crew members quickly understand their roles and responsibilities without constant hand-holding.

Q

How do I start building the right team?

A

Focus on hiring people who align with your vision and values. Equip them with clear documentation, ongoing training, and processes that eliminate gatekeeping. A team built on transparency and shared goals is the key to long-term success.

Q

How does this book help non-technical entrepreneurs?

A

Sailing a Software Company simplifies complex software development concepts into actionable strategies. It provides a step-by-step guide for navigating challenges, hiring effectively, and transforming ideas into valuable assets—no technical background required.

Q

Why is training part of scaling?

A

Training is an investment in your team’s growth. It ensures new hires can quickly contribute to your vision while also providing cross-training opportunities for current crew members. Scaling isn’t just about growing in size—it’s about improving your team’s collective capability.

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